Alix Earle is an American social media influencer and content creator, best known for her beauty, fashion, and lifestyle content on platforms like TikTok and Instagram. She gained significant popularity for her "Get Ready With Me" videos, where she shares makeup routines, skincare tips, and fashion advice. Her influence in the beauty and fashion industry has led to collaborations with major brands, establishing her as a prominent figure in the social media landscape. She is the host of the "Hot Mess with Alix Earle" podcast.