Frank Williams, of Formula 1 fame, apparently would ask this question in response to almost anything he was asked (org changes, budget requests, etc) and it's been bouncing round my head since I heard that.

This week, Will talks about making the car go faster, as well as some tactical discussions about what it's possible to test from an SEO perspective, and why and how we are working to create the best possible places to do on-site SEO.

Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

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