In this uplifting and insightful final episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the crucial steps that follow after a sale is made. This episode is all about nurturing relationships and maintaining engagement with customers post-purchase.

Lizzie opens the discussion by highlighting the importance of keeping customers engaged after they've made a purchase, emphasising that the journey doesn't end at the sale. Sam shares her experiences with course creators who often neglect the post-purchase process, stressing the need for a welcoming onboarding process that keeps customers feeling supported.

Nikki provides practical advice on acknowledging customer actions and ensuring they feel valued. She explains the significance of a seamless user experience post-purchase, offering interim content and clear communication about what happens next. Sam and Nikki both underscore the necessity of a structured onboarding process, even suggesting automated systems to guide new users.

The trio also explores the concept of offboarding, discussing strategies for maintaining a positive relationship even when a customer decides to leave or a program concludes. They agree on the value of asking for feedback and offering next steps or additional support to keep the connection alive.

They wrap up the series by reflecting on their own "graduation points" and discussing future initiatives under the "Digitally Done" banner, such as in-person events and challenges to help listeners continue their digital journeys.

FINAL WORDS:

Sam, Nikki, and Lizzie wish to express their heartfelt gratitude to you for being part of this incredible series.

Remember that life is 10% skill and 90% attitude, so keep a positive mindset.

You are not alone in your journey, and they invite you to share your progress and stay connected.

The trio looks forward to continuing to support and inspire you in future endeavours.

ACTION FOR THIS WEEK

Reflect on your post-purchase processes and consider the advice shared in this episode. This week, take steps to enhance your customer engagement by:

1. Implementing a Structured Onboarding Process: Ensure new customers feel welcomed and supported immediately after their purchase.
2. Creating a Feedback Loop: Regularly ask for customer feedback to improve your offerings and maintain engagement.
3. Developing Offboarding Strategies: Plan how to manage customer relationships when a program ends or a customer decides to leave.

STAY CONNECTED

We plan on releasing an episode weekly, so make sure to subscribe and be in the loop for when we drop our first episode into this series on Digitally Done!

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Email: contact@digitallydone.com.au

LEARN MORE ABOUT

• Sam Winch
• Nikki Cali
• Lizzie Macaulay

Thank you for joining us throughout this incredible series. Stay tuned for more exciting developments with "Digitally Done"!