Russ has a new sleep routine he's trying out. Why is he telling you this? If you want to do big things, you have to think of yourself as a racehorse: everything is about performance. One key component of that performance for an entrepreneur is sleep. So this episode, you get to hear about sleep: good sleep and bad sleep, things you can do about bad sleep (Don't mess with good sleep folks!), and a new routine that's working wonders for Russ. According to Russ “Between quarterly planning and my new sleep routine, I come at each day with more energy, and such a highly honed sense of what needs to be done, that I find myself moving forward faster, and with less difficulty.” Trivia: Russ wakes up around 715 every morning without an alarm! One of his success criteria.