This week’s podcast features an interview with Ben Nicholson-Smith, baseball editor at SportsNet.ca and former senior writer for MLBTradeRumors.com.As a seasoned reporter with top-notch writing skills, Ben shares his advice for creating content, as he and I get down to the nuts and bolts of sports blogging, how to monitor your Twitter account, what valuable content really looks like, and the all-important question of blog post length.