In talking with hundreds of HVAC, Plumbing and Electrical companies over the past several years, one thing is clear…most don't want to risk their marketing dollars with people who can't generate qualified leads that turn into revenue.

However, many have been burned…throwing away thousands of marketing dollars unknowingly providing on-the-job-training to Rookies and Fakers who promise the moon but deliver little to nothing in return.

To make matters worse, your Intellectual Property is at risk of theft by Fraudsters who decide to turn your assets into their assets.

In fact, Mike will be sharing a very relevant experience in dealing with a faker & fraudster.

But then… even when you have the right people on the team and you have agreements in place to ensure your Intellectual Property is secure, you still need to make sure that your marketing team's results are on track to help you hit your goals.

How can you make sure that Best Practices are being executed and that your entire Marketing team is focused on constantly improving your marketing results?

We’re going to be covering all of this and by the end of this webinar, you’ll have:

• a clear plan to ensure there are zero fakers, fraudsters or rookies siphoning off your money
• you’ll know exactly how to protect your IP and have systems in place that minimize the potential risk of a lawsuit and
• you’ll have exactly what you need to make sure that you hit your marketing targets

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