Jaidin McCann, owner of Jasper Consultancy, shares her journey of starting her own executive search firm and offering fractional work. She emphasizes the importance of personal branding and networking in the fractional space. McCann advises individuals to specialize in a specific area and build a strong referral network. She also highlights the need for market research and understanding the buyer's market. McCann encourages individuals to take the leap into fractional work and enjoy the journey.

Jaidin McCann Links

• LinkedIn: https://www.linkedin.com/in/jaidinmccann/
• Jasper Consultancy: https://www.jasperconsultancy.com/ 

Takeaways

• Specialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.
• Networking and building relationships with others in the industry is crucial for success in fractional work.
• Conduct market research to understand the needs and demands of the market and position yourself accordingly.
• Embrace the challenges and enjoy the journey of starting your own business in the fractional space.

Sound Bites

• "It's more work than you think it is, but it's so worth it."
• "The world is so much smaller than we think."
• "You can eliminate the negative people and choose who you want to work with."

Chapters

00:00 Introduction and Background

03:00 Starting a Fractional Business: Personal Branding and Networking

08:03 Building a Strong Referral Network in the Fractional Space

14:05 Understanding the Buyer's Market: Market Research in Fractional Work

21:23 Advice for Individuals Pursuing Fractional Work

29:29 Conclusion and Final Thoughts