As we reported nearly a year ago, communication's influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being tacked onto the communication role, including sustainability and DEI. Is this because some companies see a natural synergy between these roles? Is it because the roles are viewed as soft, less important, and easily lumped together? Whatever the reason, it's worth wondering whether coupling these roles dilutes the communication executive's ability to do either well. In this short midweek episode, Neville and Shel explore the trend of coupling communication with another C-suite job.
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The post FIR #424: The Rise of the Hybrid Communication Officer appeared first on FIR Podcast Network.