David Ledgerwood is Co-Founder and Managing Partner at Add1Zero, a company that provides lead-to-close sales execution for B2B technology companies ready to leap from 6 to 7 digits of revenue. Throughout his career, David has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures. David joins the show to discuss why companies should outsource their sales departments, the most important piece of the sales process, why sales managers are so ineffective, and the appropriate number of follow up attempts before calling it a day. 

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