The Search Economy
The Search Economy
Episodes
Episodes of The Search Economy
Mark All
In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on
In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your p
In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The
In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investin
In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to re
CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter f
In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue
In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help eleva
In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website per
CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. Subscribe to The Search Economy Newsletter for the co
In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process
In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion
David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor st
In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked i
In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales
In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an inves
We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role
In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role o
In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process
In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicat
In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today'
In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to u
In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about con
In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his
In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be
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