In this episode of The Website Success Show, Jules White dives deep into the world of keywords, revealing why they're crucial for unlocking your website's hidden traffic potential.

Discover the difference between seed keywords and long-tail keywords, and how to strategically use them to attract your ideal clients. Jules shares practical tips on conducting keyword research, optimising your website content, and leveraging tools like Google Search Console to gain valuable insights into your audience's search behaviour.

Key takeaways:

• The Importance of Keywords: Discover how understanding keywords can help you create content that attracts your ideal clients.
• Seed Keywords vs. Long-Tail Keywords: Learn the difference between these two types of keywords and how to use them strategically.
• Optimising Your Website Content: Get practical tips on how to use keywords effectively in your page titles, URLs, headings, and content.
• Avoiding Common Mistakes: Learn how to avoid common keyword pitfalls and ensure your content isn't competing against itself.
• Keyword Research Tips: Get started with keyword research and learn how to identify valuable opportunities for your website.

Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights and actionable advice. Tune in to discover how keywords can be your website's secret weapon for success!

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