In this episode, Jules White tackles the chicken-and-egg dilemma of Search Engine Optimisation (SEO) vs Conversion Rate Optimisation (CRO): which should you prioritise first? Jules explains that there's no single answer, as it depends on your specific business situation and goals.

She outlines three common scenarios:

• Scenario 1: Brand new website with little traffic: Focus on CRO basics to ensure your website is user-friendly and encourages conversions, then drive traffic through social media or other channels.
• Scenario 2: Existing website with low traffic: Prioritise foundational SEO to get Google's attention and start attracting visitors, while also continuing to focus on CRO basics.
• Scenario 3: Existing website with good traffic but low conversions: Concentrate on CRO to make the most of your existing traffic and increase conversions.

Jules also stresses the importance of using Google Analytics and Google Search Console to track your website's performance and understand user behaviour.

Key takeaways:

• SEO and CRO are both essential for online success.
• The priority between SEO and CRO depends on your business's specific needs.
• Focus on CRO basics and driving traffic for new websites.
• Prioritize SEO foundations and CRO for existing websites with low traffic.
• Concentrate on CRO to improve conversions for websites with good traffic.
• Use analytics tools to track progress and make informed decisions.

Whether you're just starting out or looking to improve your existing website, this episode provides valuable insights into balancing SEO and CRO for optimal results. If you're struggling with conversions, check out Episode 003 for quick tips on improving your website's performance.

Resources mentioned in this episode:

• Episode 3: What to do if you've had a hundred eyes, but no conversions
• Free Beginner's QuickStart Guide to SEO
• Mini-course on setting up Google Analytics and Google Search Console
• Episode 17: Content vs SEO: The Chicken and Egg Scenario

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