Peter Robert Casey was the first sports blogger in basketball history to earn press credentials for a Twitter feed, and he’s been making some of the most innovative—and unconventional—waves in the industry ever since. In This Episode, You’ll Learn: How Casey made history on Twitter (0:00) Why networking is everything, and how to do it (3:51) How to build your brand, and Matthew: The O.G. Blogger (7:11) The genius behind Sports Passports, Inc. (8:53) Tracking your product from concept to creation (12:33) Why sports blogging is all about customer service (14:09) Listener questions: Why is no one reading my blog? (18:39) What’s next for Peter Robert Casey (23:18)