The FIR Podcast Network Everything Feed
The FIR Podcast Network Everything Feed
Episodes
Episodes of The FIR Podcast Network Everything Feed
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In this short midweek episode, Neville and Shel dive into PRWeek's "The Evolution of Influence" report, exploring the dynamic shifts in how public relations professionals exert influence in today's fast-changing landscape. We break down the sev
In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies.Continue Reading →The post ALP 247: Balancing booze and your agency business appeared first on FIR Podcast Network.
Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z's rising power as influencers, the role of influencers in the 2024 U.S. presidential election, and AI's gr
Debunkbot was designed to talk people out of their beliefs in conspiracy theories -- and it works. To discuss this remarkable chatbot, we turned to PDF2Audio, a tool that creates an audio podcast discussion (or summary or lecture) from any uplo
Edelman, the global PR agency, has vetted the current crop of AI tools, winnowing out those not enterprise-ready, categorizing them, and identifying those that excel at various tasks. Given the dozens (if not more) of new AI tools that appear e
In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies.Continue Reading →The post ALP 246: Agencies and ageism appeared first on FIR Podcast Network.
The pressure’s on — deadlines, stakeholders, and the ever-present need to deliver. According to data, half of PR, marketing, and comms professionals reported experiencing severe stress, anxiety, or burnout multiple times each year. Two in five
In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth.Continue Reading →The po
In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning f
In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach.Continue Reading →The post ALP 244: Why one-size-fits-all advice doesn’t work for agencies appeared first on FIR Podcast Network.
When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities overnight, sinking billions into Gen AI and
Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.Continue Reading →The post ALP 243: Turning agency reporting into a profit center appeared first on FIR Podc
"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM men
The desire to stand out has declined significantly over the last 20 years, according to a new study. That has serious implications for society, business, and communicators. Meanwhile, shutting off comments on your social media channel could hav
As we reported nearly a year ago, communication's influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being ta
In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.Continue Reading →The post ALP 242: Using LinkedIn effectively to grow your agency appeared first on FIR Podcast Network.
The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative AI apps in people’s personal and work lives. Gartner’s Peer Insights offers Generative AI Apps Reviews
Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a
Neville and Shel both spent time at a global Human Resources consulting firm in addition to their long tenures as independent consultants. At the core of all consulting is the labor-intensive work that takes time, and time is money. Every consu
In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrea
AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms, it’s crucial to establis
The End of the Generative Artificial-Intelligence BubbleThe End of Investors' Generative AI HoneymoonWill Generative AI Really Pay Off?Generative AI Seed Funding Drops 76% As Investors Take A Wait-and-See ApproachIs Generative AI Worth the
In this episode, Chip and Gini discuss the importance of asking "So what?" and how it can lead to more effective decision-making for agency owners.Continue Reading →The post ALP 240: Unlocking agency potential by asking “So What?” appeared fir
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.C
A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville
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